WHO WE ARE
ALEXANDER LOIT - FOUNDER
Hello! My Name's Alex. I'm half Iranian, half Polish and was born and raised in London.
I've helped hundreds of people reach their goals, which mainly focus on weight loss, muscle building or boxing.
I'm naturally mild-mannered and, although my clients work hard for their results, I maintain a relaxed and encouraging attitude.
Outside of proven results, I'm most rewarded by helping people change their relationship with exercise.
Clients are often surprised that they find themselves looking forward to training for the first time. It's a pleasure to hear, and something I try to help everyone experience.
PERSONAL TRAINER - ACCREDITED BY THE REGISTRY OF EXERCISE PROFESSIONALS
NUTRITIONAL THERAPIST - REGULATED BY THE BRITISH ASSOCIATION OF NUTRITIONAL THERAPY
GYM INSTRUCTOR - ACCREDITED BY THE REGISTRY OF EXERCISE PROFESSIONALS
With a brilliant attitude and a proven track record of delivering impressive results, Daniel has earned a reputation as a first-rate coach and trusted professional.
What sets Dan apart is his humility and unwavering focus on personal growth, both as a professional and an individual. He understands that each individual is unique, with their own aspirations and challenges.
With this in mind, Daniel creates a supportive environment that fosters growth, both physically and mentally.
From an expertise standpoint, Daniel goes above and beyond to stay on top of the game.
This is evidenced by his continuous professional development. As well as being a certified PT, Daniel possesses qualifications including a mentorship certificate from M10, emergency first aid at work, and a certificate in nutrition from Optimum Nutrition.
Aside from expertise, what truly sets Daniel apart is his heartfelt dedication to his clients' well-being. He takes the time to build meaningful connections, listening attentively to their goals and concerns. With his compassionate approach, Daniel motivates and supports individuals to surpass their own expectations.
PERSONAL TRAINER - ACTIVE IQ LEVEL 3 DIPLOMA
PERSONAL TRAINING MENTORSHIP - M10 (MARK COLES)
CERTIFICATE IN NUTRITION - OPTIMUM NUTRITION FOR HEALTH & PERFORMANCE
GYM INSTRUCTOR - ACTIVE IQ
EMERGENCY FIRST AID - FIRST AID INDUSTRY BODY
I was not a sporty child. I was tall, and my lungs couldn't keep up.
What classmates could do easily, I couldn't accomplish. I would fall behind, gasping. I would fall so far behind that I was forgotten. The exercise curriculum was, quite literally, a lonely experience. I felt my lungs drowning, and I felt embarrassed as it happened.
I remember dismissal and disengagement. Coaches had finished explaining - or even begun - the next activity when I trudged to the finish.
I was six years old when I decided exercise was a battle of will.
As a teenager, I liked the idea of punching things. This is still the case. That was a joke. Well, not exactly, I still like punching things - I just didn't want that to sound too solemn. It was meant to be funny.
My lungs caught up and my coordination improved. I was in decent shape when I stumbled into a boxing gym - a special boxing gym.
Time passed, and something occurred to me. I knew how to win battles, but did everything need to be a battle? In fact, did anything need to be a battle?
I was creating unpleasant situations, and finding pleasure in the moments they were conquered. To achieve satisfaction, I was making my perception of events an unfavourable one - then pushing through. I was working against myself.
This exercise mentality is echoed in life. Have you ever found yourself awake late at night - reluctant to sleep and sacrifice the only time you feel nothing is expected of you?
Yet, we go through the motions, so long as we can reach that comfort the next day. Now, I train differently. No matter what sensation I'm experiencing, I make it a positive event. That's where I derive my strength - and my happiness.
I'm taking pleasure in the process, in both life and training. I'm stronger - in every way - than I've ever been before. Our broader attitudes are reflected in how we handle one of our most primal scenarios - physical demands placed upon us. Exercise shifts mentalities and changes lives. I look forward to enjoying it with you.
It was run by Barry, a former Royal Marine Drill Sergeant. His objective was simple: replicate as closely as possible the troop physical training regimen. In classes, he'd recite mantras:
"Do not be weak. Do not be pathetic. If you stop now, you are demonstrating a trait known as 'weakness'. 'Weakness' gets you nowhere in life. Keep going until your eyeballs bleed."
I flourished here. The mentality fell exactly in line with the attitude I had cultivated as a child. Reduced to a simple choice, it was 'strength or weakness?'
This mindset caused me to push, and push distinctly. Members of the public would cheer for me when I trained outdoors. I had no interest in weakness, I kept going - until my eyeballs were bloodshot. In time, I was invited to private training circuits, reserved for professional fighters. I matched them in fitness - and still do.